TONI MILANO THE WARRIOR

LIFE IS A BATTLE AND A TRUE WARRIOR MUST ALWAYS FIGHT

TONI MILANO THE WARRIOR

LIFE IS A BATTLE AND A TRUE WARRIOR MUST ALWAYS FIGHT

This is the story of an Italian boy, born in the long-gone summer of 1981, who grew up in German-speaking Switzerland and has now lived in Ticino for many years. A determined young man who, thanks to his courage and self-awareness, has succeeded in turning his unfair fate into a precious gift.

Here he tells us the tale of how, when a rare form of muscular dystrophy started to turn the everyday activities he had always taken for granted into impossible ordeals, he chose to focus not on his misfortune, but on the chance it gave him to discover and reveal skills he would never have imagined to have.

This boy, now a grown man, wishes to set an example and carry the torch of hope for all those who suffer from a condition that still has no known cure.

RACING WHEELCHAIR SPORTS

RACING WHEELCHAIR SPORTS

Being a wheelchair user does not prevent people from doing sports, not even at a professional level. Of course, athletes with a disability will need specific equipment to achieve optimal performance. Sports begin to play a crucial role during the rehabilitation stage, when athletic therapy helps the athlete recover their motor skills and improve their mental strength. For wheelchair users, regular exercise is even more important than for people without disabilities when it comes to disease prevention. But sports also play an essential role in social integration. Team sports are especially beneficial because they provide a feeling of belonging and create strong bonds between teammates.

SUPPORT THE RESEARCH, SUPPORT THE PEOPLE

SUPPORT THE RESEARCH, SUPPORT THE PEOPLE

You can support the research directly with a donation and help those affected by the disease and their families—a real investment in a future free from rare genetic diseases. I believe in this, we all believe in this. Do you? Help us to help others!

TONI MILANO

THE WARRIOR

I have selected some products from my official collection, the proceeds from the sale will be given to Telethon Switzerland to support research, for a possible future without rare genetic diseases. Help us help ... because together we are stronger!

STRONGER TOGETHER
Thanks for your support Toni

Click here to see the catalog

MARKETING AND SERVICES

WHY TO INVEST IN SPORTS MARKETING

MARKETING AND SERVICES

WHY TO INVEST IN SPORTS MARKETING

Sports hold a special place in people’s hearts and lives. No matter the size or cost of an event, people of all ages and from all backgrounds young, old, rich, poor all come together on the roads, along the tracks, on a mountain, at the stadium, to enjoy and share the unique connection only sports can create. This is an incredibly broad and varied audience you can reach thanks to sports marketing.

The products and services promoted by athletes draw the consumers’ attention. Advertising your products during sports events is an excellent opportunity to showcase your brand the ideal complement to your company’s marketing plan.

THE WARRIORS TEAM